Stanton & Balta Broadloom Announce Exclusive Alliance
RELEASED July 11, 2005
SYOSSET, NY – Stanton Carpet Corporation will be the exclusive partner in the United States responsible for the sale and distribution of Balta’s Noblesse wool carpet program. The joint announcement was made today by Jonathan Cohen, Executive Vice President of Stanton Carpet Corporation and Jan Vergote, General Manager of Balta broadloom.
Effective July 18th, 2005 Stanton will take over distribution of Balta’s Noblesse program of tufted wool carpets in the United States through its national sales force. Joris Maes, Vice President of Sales and Marketing for Balta’s International Broadloom sales will oversee the program on behalf of Balta and report directly to Jan Vergote. Stanton and Balta will work together to produce products combining Stanton’s high styling with Balta’s expertise in manufacturing quality, service and design creativity. This transaction does not effect Balta broadloom’s other product categories such as woven and polypropylene nor Balta’s other divisions such as laminate, rugs etc. All products will be marketed under Stanton’s Royal Dutch brand and will be part of the Royal Dutch product offering and display. Stanton will initially carry approximately 60 skus from Balta’s Noblesse program and expand the line with future developments. All products will be showcased at the July 29th through 30th Carpet One Show in Toronto.
“Stanton is strongly committed to offering high styled and saleable products for our customers and Balta’s Noblesse program fits that strategy. Our highly capable sales staff across the United States and award winning customer service will be a tremendous asset and complement to Balta’s manufacturing reputation for value driven quality products. We look forward to adding value for our customers with the Noblesse program and collaborating with Balta broadloom’s world-class team to develop products for the future,” says Jonathan Cohen, Executive Vice President of Stanton.
According to Jan Vergote, General Manager of Balta broadloom, "This alliance will further enhance the global implementation of our strategy for the creation of market-oriented products based on an intense collaboration between our customers and our marketing, design and sales teams. Stanton has a great sense of style that will be key in developing new products for the marketplace.” The Balta Group is one of the leading floor and wall covering manufacturers in Europe. With market-oriented and creative collections that include area rugs, broadloom carpet, laminate flooring and wall coverings. For more, visit www.baltagroup.com.